Stan Zdziwienia

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When it comes to marketing, there are two overarching fields: traditional and digital. The first decision you need to make is which field you want to be a part of.

Traditional marketing includes “old school” tactics like print advertising in newspapers, TV spots, or physical coupons. Digital marketing is comprised of all the tools and tactics you’ll find online like Content marketing, Facebook Ads, Search Engine Optimization, Social Media Marketing, etc.

If you’re looking for a career that pays well in a field that’s primed to rapidly expand in the next 5-10 years, the answer is easy: you’re going the digital route

We take pride that we set high priorities, focus energy and resources to ensure that our team and partners are working toward excellence. We do this by setting strategic goals to establish the intended results that you need in response to a changing market.

Here is my list on best strategies:

• Search Engine Optimization

The use of SEO has been made popular this days because many site owners are now realizing the positive effect it will make on their website.

As you may well be aware, google have over 200+ ranking factors that needs to be implemented on your site before you can rank well in search engine.

• Use of Social Media Marketing

Social media sites will be huge assets in establishing your online presence, because the potential is limitless. There are billions of people using these sites and your business can get in on a part of the action.

If you kick off a social media campaign, you could see dramatic results in a short amount of time. Social media marketing is also popular because it doesn’t have to cost you anything, although having a budget can make things much easier.

• Email Marketing

Email marketing can be effective if implemented properly. To effectively use email marketing, I will advise you not to spam anybody's inbox.

Using email marketing to get across to your audience can be more effective when you have more email addresses to reach out to. Also the content of your email matter; if the content is inviting, you will see lots of clicks to your website.

• Create blogs and submit to directory

Blogging has become an effective way to market online because of how cost efficient it is and how appealing they can be to our target audiences. If your e-commerce site sells a specific type of item, then you can easily create a blog regarding your niche and then attract people to your blog.

Once visitors get to the blog, tell them more about the products you are selling, and you will be able to convert some of them over to becoming customers. This strategy has worked for thousands of businesses, so it is a very viable option.